The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

Some Things Your Car Insurance Company Won’t Tell You

1. How to determine the value of “total loss.”

Most companies will tell you that they use at least three methods or schemes to determine the actual a totaled vehicle’s value including value books, computer-generated quotes from dealers, and local market research. In this case, you will probably think that local area is your current neighborhood, but it is not specifically defined by the insurer. If, in any case, the company cannot find an auto replacement in your neighborhood, so they have to find it not from your “local area,” your totaled car’s value is certainly affected. For example, if you currently live in New York, replacing your totaled vehicle in suburbs will be cheaper than in the city. Insurance company will, of course, use quotes from suburbs area as the most-reasonably-priced estimates. The main purpose in totaling a vehicle is to allow the consumer (the insured person) to purchase the same car that is totaled in an accident within the local market. Since they use three different schemes to figure out real value of a totaled car, a consumer may end up with a cheaper car than the totaled one. It is impossible to be sure what value you will get when your company does not tell you how they determine it.

Fortunately, you can do some smart methods to help yourself and your company to do the value determination. First, you have to produce valid proof that your car was in good conditions when the accident occurred; car in good condition has better value than a wreck. Bring a copy of maintenance records including oil changes and inspection by an authorized mechanic. The records will tell your company that your auto was regularly maintained, meaning it was actually in great shape (in terms of appearance and performance) when the accident occurred. Moreover, you probably had special features installed such as multimedia system, anti-theft system, anti-lock brakes, rear view camera, or 5-harness seat belt. The car insurance company may charge you more because of some special upgrades, so make sure that your insurer includes that in the evaluation.

Another good thing is to find at least three dealers and get quotes on replacement from them; make sure all dealers in your local area or at least within short driving distance from your home. Present the quotes to your insurer and ask your insurer to provide a list of some car dealers who probably can provide a car for the price listed in the quotes. If you are not satisfied with the company’s value determination or you get less than you expect, you can choose to do mediation. So, meaning you present the case to third party (neutral) to get help to settle the dispute, or arbitration, or you can even request a formal inquiry to the court.

2. If you want to cancel your policy, do it officially

Most companies say that consumers can cancel their policies at any date, but you need to notify the insurer concerning the exact date you want to end the coverage. The statement is clear enough; in other words, it says consumers have to notify their companies when they want to cancel their policies. However, consumers often think that when they ignore the last bill before renewal, the company will automatically end the policy. Too bad, this is not how it is done. People can forget and deliberately miss a bill, and the company totally understands that. After this first missed bill, your insurer is going to send you one more bill for premium payment; if you don’t pay the bill, you will be cancelled for non-payment, and the record will hurt your credit score.

What you should do when you want to cancel auto insurance policy is to let the company know that you are canceling. Please make sure that you provide a specific date; it helps you avoid being totally uninsured for a certain period, time, term. The cancellation request will be sent to you, and all you have to do is to put your signature. It is recommended that you carefully check the document before signing it. Some companies may require you to provide valid proof that you indeed have another coverage before they can approve the cancellation. If you’ve financed your car, the dealer needs the updated policy information because valid proof of insurance is required in the purchase contracts.

Credit history still matters

The use of credit information to determine approval and premium rate is still common, despite the fact that some states already started to ban such practice. Some (if not most) companies use the credit history to generate risk score. They believe that it strongly linked or correlated to the likelihood of the consumer reporting a claim. More likelihood of filing a claim is exactly the same with high-risk driver that usually also pays more expensive premium fee compared to “safe-driver” or “the preferred class.” The preferred consumers are those with stable credit card history as it suggests financial stability, meaning they are not likely to miss a payment. People of this category are safer consumers to insure compared to people with shaky credit history. Auto insurance companies do not like consumer who pays sporadically or changes accounts quite frequently.

There are some credit card issuers who offer free credit score checking, but in most cases, you need to pay for the service. Unlike credit score, risk score for insurance-related matters will not be available for you, but both probably indicate the same thing which is financial stability. If you are currently in the market to purchase auto insurance, and it turns out that you have quite unusual activity on your credit history within only certain time frame, you can wait until one month to allow the credit activity to go back to its usual condition. If you cannot keep the credit score stable, prepare yourself to pay more expensive premium fee.

3. Budgeting by installments is not always efficient.

Installments can pay almost all items, and consumers think that it is indeed the best way to budget the expense. When it comes to auto insurance, you can ask the company to divide the annual premium into a monthly basis, quarterly, or on six month. Please put in mind that dividing the annual premium will cost you “fractional premium.” You can consider this additional service fee to arrange the installment. It can be as cheap as $10 per payment; the more you break it down, the most fractional premium to pay.

Most companies will probably offer you to pay in installments since it makes more money for them. When you apply for insurance, it is wise to ask whether there is any additional charge for installments option, and then you can compare the difference. If the fractional premium is not very expensive, then perhaps it is worth it. Another big difference between upfront payment and installments is that certain companies will immediately cancel your coverage if you miss one payment; even worse, they can do it without notification. It is best to pay up front if you can; the entire process will be easier, and you can indeed save few dollars.

Every vehicle model and type has certain premium rate

Of course, you all know that sport cars need more expensive insurance policies than a van, but insurance companies will not tell you the exact numbers. In general, it is true that attractive, sporty, luxurious car with turbocharged engine will go very quickly on the road, and it increases the risk of accidents, but this is not always true considering the discounts for safety features, security features, mileage (especially when you drive it less), etc. Auto insurance companies have a specific system to know the premium for all car models you can buy, based on the system rating by ISO (Insurance Service Office). Every type of car is rated from 3 to 27; higher number means a higher premium. Insurance Service Office says that it will not release the rating system for publication because its clients are insurance companies.

You will not get the rating system from your insurer; you may not even find it anywhere at all. The best thing you can do when you want to purchase a new auto is to ask the insurance how much insurance premium you need to pay for a new car that you want to purchase. If you keep a good relationship with an independent agent, he/she should be able at least to predict the price based on raw calculation.

4. Filing claim increases your premium.

People are always interested to see insurance companies reduce premium fee to attract potential customers. It is indeed one of the best things customers get from the competition in the market, but your insurer can increase the price right away after you file your first claim. The industry standard is to increase premium fee up to 40% of the base rate after first-at-fault accident. With the help of an online car insurance calculator you get a base rate of $500, your premium increases by $200. Some companies have different rules, but there is always a big chance your premium will go up after the first-at-fault claim. Some insurers offer “first-accident forgiveness,” meaning your first actual claim will not affect the premium at all, but the variable and requirement for eligibility can be different from company to company. You should ask your insurer if such discount is available and how to qualify for it.

Happiness Or Housework – Get Organized For Both!

If you are like most women with a family, you are still at work on your “free” time. Time off is not for rest or play, but for trudging up that steep hill of never-ending chores. Housework organization is necessary, but remember as Gretchen Rubin of The Happiness Project says, “The days are long but the years are short!”

How do we master the tricky balance of keeping our sanity while having a reasonably clean and organized home?

Delegate

Many working women, including “stay at home” Moms, still do more than their fair share of work. Think about this: if someone had to pay for that family maintenance work, the estimate runs upwards towards $100,000 yearly!

Want to see your time? Get some paper and divide the page into three columns. In the first column, list all of the weekly household tasks. In the next column, the approximate time it takes per week. In the third column, who’s doing it. Now add up everyone’s time, and get delegating!

Even young children can put clothes away, pick up after themselves and help with simple chores. My six year old granddaughter can run the vacuum through the high traffic areas. Encouraging kids in positive ways from a young age saves countless hours spent arguing later on! My Mother was always stressed over doing housework on her day off. I don’t blame her, but it didn’t help motivate me much!

Get Organized With The 4 B’s

Life Coach and author Martha Beck created a prioritizing tool called The 4 B’s: Bag It, Barter It, Better It and Batch It.

Bag It means ditching it!. If you’re dusting once a week, can you Bag It and do it twice monthly? Let go of what you can. People that truly love you don’t care about a little dust on your end-table.

Barter It means trading, including with money, to have someone else do it. Women often say they can’t afford a cleaning person, but regularly spend it on a casual dinner out. Feel guilty paying someone to do “your” work? Think of it as a priceless investment, giving precious time back to you and your family!

Better It means adding something pleasurable to something dreadful. Hate doing dishes? Better It by making a playlist that rocks your energy! Make it a game and count the songs it takes to empty the sink. “Better it” for your kids and Google “games to get your kids to do chores!”

Batch It means doing similar tasks all at once. Pick one hour for family “just do it” time. Shut down the electronics and don’t do anything else during that time. Make it fun, and set up rewards for everyone, including yourself. Rewards are powerful motivators and don’t have to be complex or expensive.

Organize In Baby Steps

Break big jobs into small steps and start with the smallest one. Give yourself permission to stop after completing the first step. Telling ourselves we only have to take one baby step relieves motivation-sapping mental stress, and we may end up inspired to keep going!

Little things add up. Stash natural cleaning wipes in the bathroom and wipe surfaces a few times a week after your bathroom routine. You’re already in there and it takes 60 seconds to wipe out a sink. When you walk through a room, pick up a few things. (See next.)

Get in the habit of putting things in one place, even if it’s just in piles. Assign specific areas for papers, mail, dirty clothes, coats and shoes. Even a little bit of organization saves huge amounts of time looking for lost items, reduces clutter, and makes cleaning more efficient; sorting one pile is easier than finding it all over the place on cleaning day.

Well begun is half done. (Mary Poppins had it right!) Pick one thing, and just get started! It’s never as painful a task as we think and it’s usually done before we know it. Find a balance, make it fun, get it done and go on to live your life!

The Importance of English and How It Can Affect Our Lives

English has become a global language and learning it has become extremely necessary for all of us. It is the most widely used language out of the 4,000 to 5,000 live languages ​​spoken in the world. There are a whopping 350 million native speakers of English. The use of English has become important in our day to day life and therefore a strong hold on the English language has become vital for the success of our lives. A fluent English speaker can expect a lot of things in his life. He can imagine a beautiful foreign girlfriend, a nice car, a lovely house and many more things. Above all, people show a lot of respect to a fluent English speaker.

English is an international language that most of the people are using all over the world. Some of the countries where English is spoken are United States of America, United Kingdom, Canada, India, Australia, Pakistan, Mauritius, Philippines, Singapore, South Africa, Sri Lanka etc. Just imagine how this language can help in communicating with people living in other countries.

Why should we learn English?

After Mandarin, English is spoken by more people than any other language. It is the international language of business, science, and technology, defense (armed forces), engineering, tourism and other departments. With the help of this widely used language, you can travel to different countries and can communicate with them easily. You would not need any translator for this. Moreover if your spoken English is fluent then a good job is waiting for you. People would accept you because of your public speaking abilities. Many of us lack confidence because we do not know effective communication skills but learning this widely used language would solve this problem and make you stand apart from the rest of the competitors. If you are planning to start a business then this language is a must. English is considered as the language of business and therefore proper business planning (especially globally) is ineffective without this language.

Nowadays, most of the multinational companies demand good communication skills in English and if you have the capability to do so then there would be no problems getting a nice job. A good job would mean a good life; a happy family and a respectable position in the society. Such is the power of English language.

How should we learn English?

There are many ways through which you can learn the basics of English Language. You can enroll yourself for spoken English course offered by many educational institutions. The course would make you spend a few thousand rupees but if you opt for English training online then that might be completely free of cost. Google would help you in finding a suitable English learning website. Search with keywords like "learn English", "learning English", "learn English free", "learn English free online" etc. Search results would show you lots of results, you can choose the one that offers the best tutorials and free resources.

Learning English Online

With the advancement of the internet and the popularity of the World Wide Web, learning online has become extremely easy. All you need to have is a computer system with a broadband connection. This would give you the power to access unlimited resources and tutorials for learning English. It is convenient because we can learn English from anywhere and there is no need to buy expensive books. These websites serve more as a library where you have access to tutorials, exercises, videos, other resources free of cost. Just spend 2-3 hours on a daily basis and you can be an expert in this language. Remember complete dedication and a good grasping power is what you require the most. You should be determined to learn English and this determination and zeal would help in making this task of learning possible.